To be the leading metals, minerals, raw materials and recycling company in the MENA region.  
 
Our objective is to create value for shareholders and supply our clients with high quality raw materials and solid waste in a safe, responsible and timely manner. We strive to be a world-class operator, a responsible corporate citizen and a good employer.
 
Our strategy is to focus on high-producing assets with vast untapped reserves of various natural resources, and to invest in and operate high-tech machinery with large production capacities of recycled energy solutions, effectively driving us closer to becoming a leader in what we do.
 
Our proven track record has allowed us to operate under strong corporate values defined by our global code of conduct, while integrating sustainable development practices in everything we do.
 
Our strategic focus and financial wellbeing has enabled us to employ talent at all levels of the organization, and allowed us to apply effective corporate governance.

We aim to create processes and a corporate culture that puts safety at the forefront of our minds by applying stringent performance measures, operational excellence and superior environmental practices.

Growth

We seek to identify and secure new projects through exploration in resource-rich regions, and will continue to expand our recycled waste management locations to satisfy the growing energy needs of clients, in a way that delivers long-lasting benefits to society at large.
 
We pursue our growth plans by acquisition and organic growth. We do so in a cost effective manner while meeting international industry standards of safety and reliability.

Financial & Operational Excellence

In planning, developing, operating and marketing our products, we apply profound industry intelligence and experience to maximize returns and operate a lean organization.

As we strive to improve our performance in a fast changing, competitive world, we always remain true to our core values; they are the bedrock of our success.

Safety

Safety is our top priority, driven by our leadership and applied through our operating management system. We strive to create and maintain safe and healthy work environments and to apply robust operating and maintenance practices at our facilities.

Integrity

We adopt an honest, fair and ethical approach in everything we do.

Commitment

We are committed to delivering operational excellence in a responsible manner, adding value to our partners, shareholders, employees and the communities in which we operate.

Service

We take pride in providing world-class services to our partners, allowing our partners to focus on their core businesses while we excel at delivering what we promise.

Teamwork

Teamwork is one of our core competencies. We consider it to be the fuel that allows us to achieve our goals and create the right solutions for our partners.